The Call to Adventure

The photos and videos of our adventures are more than visuals—they’re an invitation. They’re a call to adventure for anyone who’s ever dreamed of waking up to the sound of a river, cooking breakfast over an open flame, and exploring trails unknown. They’re for those who dare to go where others won’t, taking family and friends to the most epic views of their lives.

We know the feeling because we live it. From the very beginning, we’ve been building epic trucks—not as mechanics jumping on the overland bandwagon, but as explorers who’ve spent years perfecting the craft. We design and build vehicles we trust because we’ve tested them ourselves in the toughest conditions. We beat the crap out of our vehicles and gear, using them as intended. The result? Products we know will last and enhance your adventure, not hinder it.

Daniel Elo - Founder

By day, Daniel is the Director of Information systems in the restaurant industry. While he is passionate about technology, the passion for off-road adventure and camping has consumed him. With an obsessive personality, he is constantly researching the next best thing, always looking for ways to improve the overland experience.

Daniel has been a life long tinkerer of all things. Before he could walk, he was behind the big screen TV, pulling cables out and plugging them back in. When he was eight years old he built his first computer. Later he got deep into the car audio hobby, picking up quite a bit of 12v electrical skills.

Daniel accelerates in learning and problem solving, often finding simple solutions to complex problems.

"We aren't just building vehicles, we are building people's dreams. We aren't just building a business, we are building our dream."

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